Sfifa

Authentic Fashionwear

The logo was designed using bilingual typography in both English and Arabic, symbolizing the brand’s connection to tradition while appealing to a broader, international audience.

The color palette was inspired by the Atlantic Ocean along the Moroccan coastline, evoking depth, richness, and a sense of timeless sophistication.

Fashion

Elegance

Authentic

The Golden Moroccan Sfifa

Custom patterns were created to reflect sfifa, a traditional gold woven trim commonly used in caftan garments, adding authenticity and craftsmanship to the visual identity. The logo’s flowing forms and soft curves were intentionally designed to mirror the fluidity and graceful movement of caftan dresses.